To get to know Destino Subbética better, you should become familiar with one of its key products: the wonderful golden liquid, known as Extra Virgin Olive Oil. There is nothing like learning from professionals, with all of the activities involved in the Protected Designation of Origin Priego de Córdoba (Denominación Protegida Priego de Córdoba).

The Protected Designation of Origin Priego de Córdoba began in 1995. Since then, it has undertaken rigorous controls during all the phases of the production process in order to offer a product with every guarantee of excellence and origin.

The area of Protected Designation of Origin Priego de Córdoba covers a total of 29,628 hectares distributed in the towns of Almedinilla, Carcabuey, Fuente Tójar and Priego de Córdoba.

This area in the natural park of Sierras Subbéticas was also declared a Geopark by UNESCO in 2006. Its traditional centenary olive groves and hard work on the part of over 6000 families of farmers, producers and bottlers have turned this Protected Designation of Origin into the most award-winning designation in the world.

Many farmer families are dedicated to caring for these mountains covered in centuries-old olive trees, passing down knowledge from generation to generation.

When we use olive oil with the seal of Protected Designation of Origin Priego de Córdoba, we are using much more than just olive oil. We are using a product where tradition, commitment and respect for the environment, responsibility and, most importantly, a guarantee of origin, are present in each precious drop.

The varieties of olive used to extract this exceptional olive oil are:

• 60% Picuda, a variety native to the area
• 20% Hojiblanca
• 20% Picual

Certified Extra Virgin Olive Oil offers a wide range of possibilities. From the most mature and sweetest oils to our star product, the most representative: the intense green fruity oil with herbal nuances, reminding us of fruit aromas such as apple or green banana, and vegetables such as tomato and artichoke.

The first taste is surprising: a sweet flavor which, little by little, gives way to a very pleasant medium bitterness, giving us an idea of the green tones it possesses, and ending with an increasing level of spice. These are oils with a multitude of complex and harmonious nuances.

The Regulatory Board of Designation of Origin organizes a number of activities to promote the olive oil culture in this area, such as:

• Guided tastings and food parings
• Sensory analysis training courses
• Tasting school for children
• Oleotourism activities

The Extra Virgin Olive Oils certified by the Regulatory Board of Designation of Origin Priego de Córdoba come from olive groves located in Almedinilla, Carcabuey, Fuente-Tójar and Priego de Córdoba. The headquarters can be found in the Priego de Córdoba fairgrounds. The headquarters of the Regulatory Board is in Priego de Córdoba, one of the most charming towns Destino Subbética has to offer.

Learn to distinguish authentic Extra Virgin Olive Oil. Learn to enjoy liquid gold and discover the amazing cuisine of Destino Subbética.